In a surprising and headline-grabbing move, renowned pastor and author Dr. Tony Evans has accepted a $3.4 million paycheck from Gatorade, marking an unconventional partnership between a global sports drink brand and one of America’s most respected evangelical voices. The collaboration, according to Evans’ team, is part of a bold new initiative to realign his primary assignment: spreading the gospel to a broader, more diverse audience.
Evans, senior pastor of Oak Cliff Bible Fellowship in Dallas, Texas, and founder of The Urban Alternative, has long emphasized reaching people where they are. This partnership, he said, is a strategic extension of that mission. “We’re not selling out,” Evans stated in a video released on social media. “We’re stepping in — into new platforms, new conversations, and yes, new arenas — to proclaim the timeless truth of Jesus Christ.”
Gatorade’s involvement may seem unusual at first glance, but company representatives say the move aligns with their growing investment in community leaders and influencers who promote holistic health — body, mind, and spirit. The deal includes joint outreach campaigns, athlete-focused chaplaincy initiatives, and a nationwide “Thirst for Truth” tour featuring faith-centered messages alongside health and fitness events.
Critics have raised questions about the blending of commerce and ministry, but Evans is unapologetic. “Jesus met people at wells, in boats, at tax booths. If Gatorade gives us a modern-day well where people are gathered, we’ll meet them there.”
The $3.4 million will reportedly support Evans’ expanding digital ministry, urban outreach programs, and international missions. Whether this sets a new precedent or remains a singular collaboration, one thing is certain: Tony Evans remains committed to making the gospel accessible — even in unexpected places.
Leave a Reply