**CONGRATULATION: Björn Borg Is Now The New Brand Ambassador Of Lacoste**
Legendary Swedish tennis player Björn Borg has been named the new brand ambassador for Lacoste. Renowned for his composed demeanor and extraordinary achievements on the tennis court, Borg will bring his timeless elegance and sportsmanship to the iconic French fashion house.
Lacoste, famous for its crocodile logo and stylish sportswear, has a rich history of blending fashion with sport. The collaboration with Borg, a five-time consecutive Wimbledon champion and 11-time Grand Slam winner, underscores the brand’s commitment to excellence and innovation. Borg’s partnership with Lacoste promises a perfect match, combining his tennis legacy with the brand’s dedication to quality and style.
Borg expressed his enthusiasm, stating, “I am honored to join Lacoste as their brand ambassador. Lacoste represents sophistication, elegance, and a passion for sport, values that resonate deeply with me. I look forward to promoting a brand that has a profound connection to tennis and a history of excellence.”
Thierry Guibert, CEO of Lacoste, added, “We are thrilled to welcome Björn Borg to the Lacoste family. His remarkable career and grace on and off the court align perfectly with our brand’s ethos.”
With Borg as their new ambassador, Lacoste continues to solidify its position at the intersection of sport and fashion, celebrating one of tennis’s greatest legends.
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