New data shows Caitlin Clark’s jaw-dropping impact on Indiana Fever
With this season’s addition of WNBA rookie superstar Caitlin Clark, the Indiana Fever are returning from the Olympic break at 11-15, they’re on the verge of eclipsing their win total from 2023, and remarkably, are currently in position to take the seventh seed in the Eastern Conference playoffs.
But any understanding of Clark’s impact on the Fever in 2024 has to begin with the bottom line, which looks dramatically different than it did before her arrival.
As the team revealed Wednesday, attendance is up 264 percent for the Fever this season as every single available ticket has been sold. And that’s just the start.
The team has enjoyed a 1,193-percent jump in jersey sales, while the Fever store has seen 700 percent more purchase from a season ago.
The concession stands are enjoying a similar uptick. Not only are hot dog sales up 300 percent, but Hoosiers have bought more than 2,826 gallons of draft beer – a 740-percent jump from 2023.
Clark dribbles during the game against the Phoenix Mercury at Gainbridge Fieldhouse
Clark dribbles during the game against the Phoenix Mercury at Gainbridge Fieldhouse
Fans shows support before the game between the Mystics and the Fever on July 10
Fans shows support before the game between the Mystics and the Fever on July 10
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And that’s just Indiana’s in-person audience.
On social media, the team has gotten more than 800 million page views in the last four months, while adding 1.3 million followers since April 15. In fact, the Fever have more social media views than ant other major US league over the la
st third of the year.
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