The sands of time will continue to flow: NBC has picked up the daytime drama Days of Our Lives for a 55th season.
Days, which is currently in its 54th season, is averaging a .56 rating among women 18-49 and currently ranks No. 7 in daytime. In total viewers, its averaging 2.4 million and ranks No. 12. The sudser had a great Christmas: The last two weeks of December were its most watched in more than six months.
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